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1 Year program |
Public Relations and Journalism
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Public Relations (PR)
Public relations (PR) are the practice of managing and the flow of information between an organization and its publics. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations
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Unit I
- Nature and definition of public relations
- Evolution and development of public relations
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Unit II
- Training for public relations
- Gauging public opinion towards public relations
Unit III
- Public relations (PR) for government
- Public relations (PR) for public sector
- Public relations (PR) for private sector
- Communication with rural community
Unit IV
- Press as a public relations medium
- Public relations through journals and publications
- Broadcasting as a public relations medium
- Public relations though audio-visual media
- Other public relations media
Unit V
- Defining public relations problems
- Planning and programming
- Taking action and communicating
- Evaluating the program
- Crisis management
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Specialization: Journalism
Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items.
Unit I
- What is news
- Importance of news
- Concept of news
- Elements of news
- News Organizations and Sources
Unit II
- Methods of news writing
- Structure of the news Story
- Gathering Information
- Types of Leads and Writing Leads
- Types of news writing- News, Feature, Edits and Opinions
Unit III
- Introduction to reporting
- Definition of a correspondent and Qualities of a reporter
- Sources
- Covering a beat
- Journalistic Code of ethics relevant to India
Unit IV
- Covering press conferences and speeches
- Press Releases and Writing News Story
- Types of Interviewing and art of asking questions.
Unit V
- Media Law
- Broadcast Reporting and writing
- Web journalism
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Career Options in Journalism
Journalists can work as editors, reporters, columnists, correspondents, staff or freelance writer, photojournalists, proofreaders, news analysts etc. in print (newspapers and magazines) and electronic (Radio, Television and Web) media,public relations.
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